๐บ๏ธ
Product roadmap
V1 ships.
V2 deepens.
V3 thinks.
V1 is live โ quiz, dog type, Amazon products. V2 builds the full intelligence layer. V3 adds the AI brain that makes this a platform, not an app.
V1 ยท Live Now
V2 ยท Next Build
V3 ยท The Vision
Version 1
โ Live
The Revenue Foundation
Quiz โ dog type โ Amazon product kit. Money moving from day one.
6-question quiz โ age, size, energy, motivation, health, budget
5 dog types โ Adventure, Couch, Thinker, Guardian, Velcro
Amazon affiliate links โ 27 products, your tag on every one
PWA โ installable on iPhone and Android today
Monthly recurring rail โ food, treats, bags on cadence
โ
Version 2
4โ8 weeks
The Full Profile Engine
Deep health data, multi-pet, refill prediction, age timeline, species expansion.
20-point deep profile โ health flags, behavior specifics, lifestyle data
Multi-pet households โ manage Rizzo, Luna, and Mochi in one app
Refill prediction โ “Food runs out in 8 days. Reorder now?”
Age timeline โ puppy โ adult โ senior with evolving product needs
Cats & small animals โ full species expansion beyond dogs
User accounts โ profiles save, evolve, and persist across sessions
โ
Version 3
3โ6 months
The AI Pet OS
Live chat, behavioral intelligence, vet-ready reports, predictive health alerts.
PetGPT โ live AI chat that knows your dog’s full profile
Behavioral check-ins โ weekly data builds a longitudinal baseline
Predictive alerts โ “Rizzo’s energy is down 3 days. Watch for X.”
Vet-ready export โ 90-day behavioral report for vet visits
Trainer consult booking โ Chris Moran + partner trainers
Subscription tier โ $9โ15/mo unlocks AI, reports, and priority recs
Version 2
The full profile.
Every detail matters.
V2 goes 3x deeper on the quiz, adds real health branching, tracks multiple pets, and predicts when you’ll run out of food before you do. This is where the app becomes genuinely irreplaceable.
Deep Profile โ Health Section
โ
Section 3 of 5 ยท Health
๐ฅ Health flags
Any known health conditions?
Select all that apply. This filters your food and supplement recommendations.
๐ฆด Joint / Hip
๐ฟ Food allergy
๐ซ Skin / Coat
โ๏ธ Weight issue
๐ On medication
๐ฆท Dental issues
๐ฐ Anxiety
โ
None
โก Behavior
Chewing intensity?
๐
Light chewer
Soft toys, no destruction
๐ฅ
Aggressive chewer
Destroys everything
โ
Pet Dashboard โ Full Profile
Good morning,
Chris ๐
๐
Health & Care Timeline
๐
Annual vaccines
Due in 47 days
๐ฆท
Dental cleaning
Overdue by 2 weeks
๐
Flea & tick dose
Given 12 days ago
โ๏ธ
Weight check
34.5 lbs ยท On track
Multi-Pet Household
Your Pets
3 pets ยท 2 need attention
Active Profiles
๐
Rizzo
Border Collie Mix ยท Chase Predator
Dental due
๐
Luna
Persian Cat ยท Indoor Calm Type
Hairball โ
๐ฆ
Mochi
Cockatiel ยท Social Vocal
๐ฆ Combined Monthly Kit
Your 3-pet household needs $184/mo in food, treats & supplies. All on Amazon autoship.
Smart Refill Predictor
Supply Tracker
Based on Rizzo’s weight & feeding schedule
๐ฆ Predicted Runout Dates
Hill’s Science Diet Active 30lb
8 days left
Opened Oct 2~$65 ยท Reorder now
Bully Sticks 12-pack
14 days left
Opened Oct 8~$25 ยท Order soon
Poop Bags 300-count
31 days left
Opened Sep 20~$12 ยท On track
Cosequin Joint Chews
22 days left
120-count bottle~$30 ยท Good
Version 3
The app that thinks
about your dog.
V3 is the AI layer. PetGPT knows your dog’s full profile and answers questions in real time. Behavioral check-ins build a baseline over months. The app starts predicting problems before you notice them. This is the $100M product.
PetGPT โ Live AI Chat
๐ค
PetGPT
Knows Rizzo’s full profile
Online
Rizzo’s been zooming around at 11pm every night. Is that normal?
11:02 PM
That’s the classic Chase Predator frustration loop โ Rizzo’s drive score is 8.2 and she’s not hitting her outlet threshold during the day. The late zoomies are her body self-regulating.
Two things that fix this fast:
Two things that fix this fast:
๐ฏ Recommended for Rizzo
๐ช
Flirt Pole XL
$34.99
๐
PM Sniff Walk Protocol
Free
11:02 PM
What’s the sniff walk protocol?
11:03 PM
โ
AI Behavioral Intelligence
Rizzo’s Insights
Based on 47 check-ins over 6 weeks
โ ๏ธ Pattern Detected
Rizzo’s energy has been 18% lower than baseline for 4 days. Last time this happened she had an ear infection 6 days later. Worth a vet check.
Energy Index โ 7 daysvs. baseline
๐ฎ Upcoming Predictions
Rizzo turns 3 years old in 18 days โ switch to adult joint formula
Winter coat blow likely in ~3 weeks based on breed history
Food supply runs out in 8 days โ reorder window now
Weekly Check-In
Week 7 Check-In ยท Rizzo
How was Rizzo’s week?
Energy this week
๐ด
๐
๐
๐คฉ
Any issues this week?
๐คฎ Vomiting
๐ฐ More anxious
๐ฆท Eating less
๐ค More tired
๐ชฒ Scratching
โ
All good
Exercise minutes / day
~45 min
Vet-Ready Health Report
๐ฅ 90-Day Report
Rizzo’s Health Summary
Ready to share with your vet
Behavioral Baseline
47 check-ins ยท Oct 2 โ Dec 31
Avg daily energyHigh (7.4/10)
Appetite consistencyStable
Anxiety incidents3 flagged
Energy dip (Dec 18โ22)Notable drop
Scratching / skinIncreased wk 6
Exercise avg/day48 min
๐ฌ Book with Chris Moran
Review this report with a trainer before your vet visit. 30 min ยท $65
What’s in each version
Every feature across all three versions โ so you know exactly what gets built when.
| Feature | V1 ยท Live | V2 ยท Next | V3 ยท Vision |
|---|---|---|---|
| Dog type quiz | โ | โ | โ |
| Amazon affiliate product kit | โ | โ | โ |
| 5 dog personality types | โ | โ | โ |
| PWA (installable on phone) | โ | โ | โ |
| Monthly recurring rail | โ | โ | โ |
| Deep health profile (20 pts) | โ | โ | โ |
| User accounts & saved profiles | โ | โ | โ |
| Multi-pet household | โ | โ | โ |
| Refill prediction engine | โ | โ | โ |
| Cats & small animals | โ | โ | โ |
| Age timeline (puppy โ senior) | โ | โ | โ |
| Health care timeline tracker | โ | โ | โ |
| PetGPT โ AI live chat | โ | โ | โ |
| Weekly behavioral check-ins | โ | โ | โ |
| Longitudinal behavioral baseline | โ | โ | โ |
| Predictive health alerts | โ | โ | โ |
| Vet-ready 90-day PDF report | โ | โ | โ |
| Trainer consult booking | โ | โ | โ |
| Subscription tier ($9โ15/mo) | โ | Basic | โ |
The build order
Ship V1. Learn.
Then build V2.
V1 is live and making money. V2 needs 4โ8 weeks of focused build โ user accounts, deep profile, multi-pet, refill prediction. V3 is the AI layer that turns this into a platform worth real money.
See V1 live โ